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The book is about modern media knowledge for public relations.
Integrated communications are those channels for informing about a product, service age, brand, personality, or idea that the specialist uses in the action with the target audience.
The ability to choose them correctly, to give the correct assessment of the adequacy of the message to a specific target audience, as well as an understanding of the childbirth of interpersonal and mass communications in a business environment is an important professional competence of a manager, which largely determines the level his professionalism, and the labor market.